Now for AMC they saw a way to help promote their brand as well as promote a new product by reaching out to the blogosphere here in Kansas City and it appears that it worked great for them.

I asked Justin Gardner the other day how the new concept was working and he came back with "It’s actually been going extremely well both from an operational and promotional standpoint."

For me this is a great example of a company taking their brand, using social media to promote, and then seeing the success.  Just an example I went to the tour/free screening and loved it, I therefore in turn blogged, tweeted, and took video to share with everyone about my experience and then the next day went to a local tech event and talked about the new kool setup AMC was bring to the public.

Great job AMC and great job at using social media (something more companies need to do).  Below is a list of links from other local bloggers so check those out and see social media at work.

Videos

Whitney's take on AMC Fork & Screen
http://www.youtube.com/watch?v=NJEhQrn_EjM

Aunesty's Fork & Screen front hallway walkthrough
http://www.youtube.com/watch?v=wbdWPvUqjH0

Aunesty's Fork & Screen tour led by Andy DiOrio
http://www.youtube.com/watch?v=rLy64F4g_gY

Ramsey's Fork & Screen tour
http://www.youtube.com/watch?v=bKMdOubY8Tc

Blog Posts

AMC Theatres Premieres "Fork & Screen" Concept
http://www.kcwordofmouth.com/2008/10/amc-theatres-premieres-fork-screen.html

AMC Fork & Screen
http://kc-bike.blogspot.com/2008/10/amc-fork-screen.html

AMC’s Fork & Screen
http://topfivedesign.com/shane/2008/10/28/amcs-fork-screen/

Goofy Goes to "Fork & Screen"
http://goofy-girl.blogspot.com/2008/10/goofy-goes-to-fork-screen.html

Best Practice: AMC Fork & Screen
http://www.spiral16.com/blog/2008/10/best-practice-amc-fork-screen/

AMC’s Fork & Screen - Rock Fist Up!
http://www.scene-stealers.com/blogs/amcs-fork-screen-rock-fist-up/

AMC 30 Fork & Screen Blogger Premier
http://blog.rolet.com/?p=204

Let's Go To The Movies
http://beergirlsblog.blogspot.com/2008/10/lets-go-to-movies.html

AMC Fork & Screen
http://www.whitneymathews.com/post/56987913/amc-did-something-smart-as-far-as-viral-marketing#disqus_thread

Fork & Screen
http://beergirlsblog.blogspot.com/2008/10/fork-screen.html

Photo Sets

Shane's Fork & Screen Set - 16 Photos
http://www.flickr.com/photos/ishane/sets/72157608468565657/

Ramsey's Fork & Screen Set - 20 Photos
http://flickr.com/photos/ramseymohsen

jpar0's Fork & Screen Set - 39 Photos
http://gallery.me.com/filmmunkey#100105

Aunesty's Fork & Screen Set - 45 Photos
http://flickr.com/photos/29358854@N04/sets/72157608460497586/

Last week I got a great opportunity to check out AMC Theatres new attraction called "Fork and Screen" which steps up what you would normally consider a night at the movies.

It not only adds a menu to your visit to your next feature film but also adds some extra features like reclining chairs, swivel tables, eye candy while walking the halls, and a full bar to enjoy during your stay.

I must say AMC has done an awesome job enhancing the movie watching experience while not really adding a lot of extra expense. The new non suite theaters are actually the same price as a normal ticket and you get an upgraded experience from what we have been use to over the years and for just 10 bucks more you get the really kool theater with the 2 person cinema suite for the ultimate in relaxation.

I took a few videos while I was there and thought I would share them with ya......

First is as you enter the "Fork and Screen" experience (you must be at least 18 or have an adult with you to enter)

Next we have a preview of the AMC Cinema Suites with the really kool chairs....

If you get a chance to check out the services go for it....Allison and I had a great time and we wanted to thank AMC for getting the chance to check it out.