YouTube recently announced YouTube Direct which they call “a new tool that allows media organizations to request, review and rebroadcast YouTube clips directly from YouTube users.”

Here is a little video from YouTube talking about how the process works.

Key features of YouTube Direct include:

• Built on the YouTube API, this 100% open-source solution provides you with an easily-integrated audience engagement platform for your website
• The customizable interface allows you to tailor the look and feel of the tool precisely to your audience
• Visitors can answer your call for content by uploading their videos to YouTube via your site without leaving the page
• A moderation panel enables your editors to review and approve/reject all submitted videos, deciding which ones meet your organization’s editorial criteria
• All videos approved by your editors include a link back to your site when viewed on YouTube

Seems pretty kool and a great tool for media outlets to use to help monitor and make sure the are grabbing good content from those out there wanting to share their information. I look forward to seeing this in action.

[found via]