Right before Halloween I got the chance to check out a new concept by AMC Theatres called “Fork And Screen” which brings the concept of movie night to a new level.
Now for AMC they saw a way to help promote their brand as well as promote a new product by reaching out to the blogosphere here in Kansas City and it appears that it worked great for them.
I asked Justin Gardner the other day how the new concept was working and he came back with “It’s actually been going extremely well both from an operational and promotional standpoint.”
For me this is a great example of a company taking their brand, using social media to promote, and then seeing the success. Just an example I went to the tour/free screening and loved it, I therefore in turn blogged, tweeted, and took video to share with everyone about my experience and then the next day went to a local tech event and talked about the new kool setup AMC was bring to the public.
Great job AMC and great job at using social media (something more companies need to do). Below is a list of links from other local bloggers so check those out and see social media at work.
Videos
Whitney’s take on AMC Fork & Screen
http://www.youtube.com/watch?v=NJEhQrn_EjM
Aunesty’s Fork & Screen front hallway walkthrough
http://www.youtube.com/watch?v=wbdWPvUqjH0
Aunesty’s Fork & Screen tour led by Andy DiOrio
http://www.youtube.com/watch?v=rLy64F4g_gY
Ramsey’s Fork & Screen tour
http://www.youtube.com/watch?v=bKMdOubY8Tc
Blog Posts
AMC Theatres Premieres “Fork & Screen” Concept
http://www.kcwordofmouth.com/2008/10/amc-theatres-premieres-fork-screen.html
AMC Fork & Screen
http://kc-bike.blogspot.com/2008/10/amc-fork-screen.html
AMC’s Fork & Screen
http://topfivedesign.com/shane/2008/10/28/amcs-fork-screen/
Goofy Goes to “Fork & Screen”
http://goofy-girl.blogspot.com/2008/10/goofy-goes-to-fork-screen.html
Best Practice: AMC Fork & Screen
http://www.spiral16.com/blog/2008/10/best-practice-amc-fork-screen/
AMC’s Fork & Screen – Rock Fist Up!
http://www.scene-stealers.com/blogs/amcs-fork-screen-rock-fist-up/
AMC 30 Fork & Screen Blogger Premier
http://blog.rolet.com/?p=204
Let’s Go To The Movies
http://beergirlsblog.blogspot.com/2008/10/lets-go-to-movies.html
AMC Fork & Screen
http://www.whitneymathews.com/post/56987913/amc-did-something-smart-as-far-as-viral-marketing#disqus_thread
Fork & Screen
http://beergirlsblog.blogspot.com/2008/10/fork-screen.html
Photo Sets
Shane’s Fork & Screen Set – 16 Photos
http://www.flickr.com/photos/ishane/sets/72157608468565657/
Ramsey’s Fork & Screen Set – 20 Photos
http://flickr.com/photos/ramseymohsen
jpar0’s Fork & Screen Set – 39 Photos
http://gallery.me.com/filmmunkey#100105
Aunesty’s Fork & Screen Set – 45 Photos
http://flickr.com/photos/29358854@N04/sets/72157608460497586/
